Motivation Factor Toward Vitamin Supplement

CHAPTER 1 INTRODUCTION 1. 1 Background of the Research Vitamin supplements bring added nutritional values to people’s health. With their contents of the certain recommended amount of minerals and vitamins needed for staying healthy, vitamin supplements have become more and more popular especially for those with hectic and busy lifestyles. These people believe that daily or regular consumption of vitamin supplements helps to ensure the proper intake of nutrition needed—a compensation for what they might have missed or lost as a result of workload or lifestyle.Unlike medicines or drugs for any medicinal purpose, vitamin supplements are taken for various reasons. Strength, health, and energy seem to take the lead as the top priorities, while illusions of youthfulness, fear of lack of complete nutrients, or long term protection follow. As work life and lifestyle in the global community have become more dynamic and healthy meals with proper dining are rare, people have resor ted more to the help of vitamin supplements. Advertising plays a major part in creating more desire for vitamin supplements.Several marketing schemes of pharmaceutical manufacturers make a continued bombardment of publicity, using both soft and hard persuasion to convince consumers believe in the efficacy of vitamin supplements. These movements create motivational factors for consumers, and their reasons for consumption of vitamin supplements can be endless. Modern lifestyle and work behavior remain the catalyst for the market viability of vitamin supplements. While vitamin supplements aim to maintain the good health of their consumers, they could deteriorate health in many ways.Natural nutrition is certainly better than short-cut nutrition. The market, the manufacturers, and the consumers who live a fast-paced lifestyle should look for equilibrium of vitamin supplement exposure. The supplements should help enhance people’s wellbeing, instead of benefiting certain groups. 1. 1. 1 Consumption of Vitamin Supplements Nowadays, people are concerned about their health and they think that they do not eat proper, well-balanced, and nutritious foods which results in a lack of key vitamins, illness, and poor health.This is especially true of businessmen and office workers because, as the world is moving at a busy and faster pace, they spend most of the time working, which uses all their mental and physical energy, and sometimes they are very stressed and do not often eat proper food and rely instead on junk food or fast food because of its convenience. Therefore, these people purchase vitamin supplements to prevent nutritional deficiencies. People do not purchase and consume food supplements or health products as a cure.They purchase and consume then because they think vitamin supplements can help them improve their quality of life. There are several motivational factors that encourage business people or office workers to purchase vitamin supplements which creat e the demand in the market. The market for vitamin supplements has increased significantly because they have the need to consume vitamin supplements which play an important role in providing nutrition which supports and maintains their good health. 1. 2 Statement of the ProblemConsumers of vitamin supplements are mostly business people in the central business districts (CBD) of any of the big cities in the world. Bangkok is no exception. With increasing stress, workload, and the hectic lifestyle of many CBDs in Bangkok, Thai business people try to keep their health stable by consuming more vitamin supplements, rather than observing proper gastronomy. Vitamin supplements of imported and local brands flood the shelves of trendy drug stores like Boots and other popular dispensaries.GNC, an American brand of vitamin supplements, has started to appear around downtown Bangkok’s shopping malls. Competition among manufacturers of vitamin supplements has become fierce, while several c onsumers have started to realize the side-effects of long-term intake of vitamin supplements. The issues of both the pharmaceutical market’s competitiveness and growing awareness of natural nutrients seem to be intertwined within the consumers’ minds.This study therefore aims to identify the motivational factors of the consumers in CBD Bangkok in their purchase intention of vitamin supplements. Recognizing the motivational factors reveals the consumers’ rationale and the impact of marketing techniques that have brought vitamin supplements to their present status. Manufacturers—both at home and abroad—will benefit from realizing consumers’ motivational factors, so that they are able to plan their research well and develop the technical and marketing sides.Surely Thailand, as a tropical country where herbs and pharmaceutical ingredients are found in abundance for making good vitamin supplements, can partake in this fierce competition with succ ess, while the imported brands are ready to compete in any overseas market. However, if vitamin supplements are to become an essential food for people in CBD, all parties concerned need to use studies of consumers’ motivational factors to determine directions that not only yield a healthy result to the consumers but help them avoid risks too. . 3 Research Questions 1. What motivates business people in central business district (CBD) to purchase vitamin supplements? 2. What characterizes the profile of business people of central business district (CBD) in relationship with their consumption of vitamin supplements? 1. 4 Research Objectives 1. To identify motivational factors of business people in buying vitamin supplements; 2. To describe characteristics and behavior of business people in relation to their decision to purchase vitamin supplements; and, 3.To describe the characteristics and behavior of business people in relation to their decision to consume vitamin supplements. 1. 5 Scope of the Research This research aims to understand motivational factors affecting purchase intention regarding office workers and vitamin supplements. The research will break down into four main variables which constitute Individual Characteristics, Situational and Attitudinal Factors, Motivational Factors, and Purchase Intention of vitamin supplements. The target population was around the Silom area which it is the center of the business area and the most crowded place in Bangkok.The respondents were executive managers, senior managers, and managers or work in lower positions. 1. 6 Limitation of the Research This research was conducted in the Silom area because it is a central business area of office workers. Hence, the result of the research might be different if data are collected from other areas because of difference in demographics and individual characteristics. 1. 7 Significance of the Research The importance of this study is primarily focused on understanding what motivates office workers in terms of the benefits of, and their intent to purchase vitamin supplements.The outcome will be able to help people concerned about the need to consume vitamin supplements through studies of the motivational factors to determine the directions that provide a healthy result to office workers as well as to characterize their individual profiles regarding the intent to purchase vitamin supplements. It will also be useful for marketers to help them analyze and evaluate this study to assist marketing management in marketing decisions and formulating strategies to increase efficiency. 1. 8 Definition of Terms Central Business District (CBD) – the central district of a city or it is office or retail center of the city. In this study, the survey was conducted in the Silom area as it is the center of the business area and suitable for understanding motivational factors on purchase intention of office workers which are the target of this study. * Vitamin sup plements – vitamin supplements help provide a consistent source of necessary vitamins and nutrition. People who are busy in their working life and do not eat properly would benefit from taking vitamin supplements.CHAPTER 2 LITERATURE REVIEW 2. 1 Theories 2. 1. 1 Individual Characteristics Individual characteristics can be classified in many ways such as age, gender, educational level, income and personal appearance. It can refer to a set of personal traits of individuals (Schiffman and Kanuk, 2000). Individual characteristics can be described demographically or physically. Individual characteristics are unique. Some people may have the same characteristics in some areas just as some people may look Asian but no one person is identified to another.People will have different characteristics. According to Beatty and Smith (1987), and Mitchell (1993), demographic factors can fall into one category of individual characteristics which gender and age are mostly described as factors that usually affect consumer behavior. Additionally, we can include other individual characteristics such as educational level, working position and income, household size and time that spent on groceries shopping as factors that affect consumer behavior as well. Educational level can strongly affect consumer behavior.People with a higher education tend to spend more time searching for information and are willing to try something new in the market. Some products are designed for and required by highly-educated person such as laboratory equipment, international textbooks, etc. A Less educated person may seek and consume ordinary or routine products. They tend to have less awareness of new innovative products. Working status and income are perfectly related to each other. People cannot gain an income if they do not work. Income levels vary according to working status and position.Working status and income are usually used as influential factors that could affect consumer behavior. The re is no market when there is no income. Income is required by profitable markets. What people can afford affects the products that people are likely to buy. Therefore, income is often one of the most popular demographic factors used to study the effects of consumer behavior. A household is an individual who lives alone or a group of individuals living together in a common dwelling, regardless of whether they are related.Households can be cohabitating couples who are unmarried and the opposite sex, same sex or simply roommates. Household size is determined by the number of people who live in the dwelling. Household size could affect buying decisions and consumer behavior. Logically, each household is likely to buy and consume different products at different quantities. Lastly, for individual characteristics, time spent on groceries is the number of hours spent grocery shopping per week. According to the study of Goodman (2008), over 32 million American adults shop at a grocery store on a typical day.That is a large population density in grocery shops which could be a potential market for marketers. The time spent grocery shopping may affect the buying behavior of consumers in terms of buying more other products. 2. 1. 2 Situational and Attitudinal Factors Consumer behavior of individuals could be affected by the individual’s needs, benefits sought, attitudes, motivation and purchasing situation. Since people have different attitudes, beliefs and situations, consumer behavior of each person will be expressed differently as well.Situational factors are all those factors related to the time and place of observation which do not require the knowledge of a person. These factors could strongly affect consumer behavior (Beck, 1975). People may act and consume differently in different purchasing situations. Time influences a purchase situation. Attitudinal factors are related to an individual’s tendency toward a specific thing and it is also a personâ₠¬â„¢s propensity to be persistent and consistent.Attitude encompasses general knowledge and constitutes the cognitive, emotions, and actions. When an individual holds a positive attitude toward a target, he or she will hold the same attitude toward a similar target (Ajzen & Fishbein, 2005). According to the study of Kim and Chung (2011), health consciousness and appearance consciousness could affect consumer behavior. People who are at the stage of health and appearance consciousness do care about the desired stage of well-being and are willing to put in hard effort to maintain this.People with high health and appearance consciousness tend to spend more time searching for information on healthy living and they are likely to buy more vitamin supplements and other related health products. According to the Oxford English Dictionaries, a special diet means a special course of food to which people restrict themselves with either the purpose to lose weight or for medical reasons. It impli es a specific intake of vitamin supplements or nutrition for weight management and health purposes. Grocery shopper can be used to measure motivation regarding consumer perceptions, attitudes, and behaviors.The more involved grocery shoppers go shopping by themselves and are more likely to employ purchase strategies that will enhance their purchase intention (Smith & Carsky, 1996). A meal planner is also the same, according to Moore and Lehmann (1980), who found that an individual who is a meal planner or who prepares food seems to be more involved in purchase intention. Hence, they will be concerned about their food and nutrition and if they think they may lack benefits from their meals, they will be more likely to purchase vitamin supplements. . 1. 3 Motivational factors and product class involvement factors Consumer motivation is described as the influences that lead a consumer’s behavior toward a goal (Wang, 2001). Motivational factors are identified as a set of specific factors that influence motivation to individual needs. According to Drichoutis, Lazaridis, and Nayga Jr, (2007), this study defines price, nutrition, ease of intake, brand, and advertisement as variables in a measurement of product involvement, referred to by Moorthy (1997), which in this case is vitamin supplements.In addition, Rose (1994), and Thayer (1997) both concluded that these factors are important in consumer purchase intention. Price has a psychological impact that is used to influence consumer purchasing power. Nutrition can be defined as food or nourishment that is needed to keep growing, healthy, and to support life. Ease of intake has an emphasis on the convenience and difficulties of taking vitamin supplements. Brand enables a consumer to easily identify products of a particular company and decide to purchase them.Advertisement reflects an increasing trend in which people are concerned about their health. 2. 1. 4 Purchase Intention Purchase intention is a measurement of the possibility that a consumer will purchase a product and if the purchase intention is high, there is more chance that the consumer is willing to purchase a product. Purchase intention indicates consumers will follow their experience, preference, and motivation to collect information then evaluate their choices and choose alternatives so they can make a decision to purchase a product (Schiffman and Kanuk, 2000).Purchase intention also leads consumers to not just purchase a product once but to repeatedly purchase or repurchase a product and to recommend it to others. Customers repurchase intention depends on the value obtained in their previous transactions (Wathne, 2001; Kaynak, 2003; Bolton, 2000). So purchase intention is based on that value with a relationship with expected future benefits. Recommendation in purchase intention is consumers who are willing to recommend others to purchase the same products that they bought (Olaru, Purchase, & Peterson, 2008).CHAPTER 3 FRAMEWOR K AND METHODOLOGY 3. 1 Theoretical Framework 1. Figure 3. 1 – Drichoutis, A. C. , Lazaridis, P. , & Nayga Jr, R. M. (2007). An assessment of product class involvement in food-purchasing behavior. This study aims to use the following framework to access the factors affecting the importance of different aspects such as price, taste, nutrition, ease of intake, and brand name of products (which in this study is food). The overall involvement with food, based on attribute importance, is affected by attitudinal factors and Socio-economic.In this framework, it provides different profiles of consumers who are not involved or more involved with food based on specific aspects. 2. Figure 3. 2 – Kim, H. Y. , & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. The proposal of this framework attempts to study the effects of consumer values and past experience on consumer purchase intention of organic products and to consider the effect of perceived behavioral control on the attitude intention relationship by using the theory of planned behavior. . 2 Conceptual Framework Individual Characteristics * Age * Gender * Education * Work position * Income * Household Size * Time Spent on Grocery Shopping Figure 3. 3 – Motivational factors on purchase intention of vitamin supplements Purchase Intention * Purchase * Repurchase * Recommend others to purchase Motivational Factors * Price * Nutrition * Ease of Intake * Brand * Advertisement (trend) Situational & Attitudinal Factors * Health Consciousness * Appearance Consciousness * Special Diet Status * Grocery Shopper Meal Planner After clearly understand two theoretical frameworks, the conceptual framework in this research aims to study motivational factors on purchase intention of vitamin supplements regarding office workers in the Silom area. First of all, it is necessary to study individual characteristics of office workers and how these affect purchases of vitamin supplement s. Second, the study aims to identify situational and attitudinal factors that effect on consumer motivation leading to purchase of vitamin supplements.Third, the study aims to consider motivational factors of office workers and their effect on purchase intention of vitamin supplements. 3. 2. 1 Individual Characteristics The demographic factors are included in the individual characteristics category. Gender and age are factors that affect consumer behavior. Moreover, this study used education, working position, income, and household size as factors to further evaluate consumer characteristics to indicate how this effects their motivation and purchase intention of vitamin supplements.This research suggests these factors are crucial to profile consumers that intend to purchase vitamin supplements. 3. 2. 2 Situational & Attitudinal Factors This research defines health consciousness, appearance consciousness, special diet status, grocery shopper, and meal planner under situational and a ttitudinal factors. People who are concerned about their desired state of well-being or require a special course of nutrition are likely to make an effort to maintain a healthy life, and are interested in caring about their appearance, by purchasing vitamin supplements.People who go shopping and prepare meals themselves are more likely to purchase vitamin supplements because these situational and attitudinal factors can influence and motivate an individual’s perception about nutritional values. 3. 2. 3 Motivational Factors Motivational factors are identified as factors that influence motivation of office workers to purchase vitamin supplements. The perceived importance of price, nutrition, ease of intake, brand, and advertisement are included in the model in which these factors are defined to effect consumer perception of the benefits of vitamin supplements and influence their purchase intention.The researcher would like to determine if these factors create a positive or a ne gative relationship toward their purchase intention. 3. 2. 4 Purchase Intention This research defines purchase, repurchase, and recommending others to purchase under the purchase intention category. People are motivated to take action based on their behavior, attitude, and perception so they intend to purchase vitamin supplements for health benefits. They may intend to repurchase in the future based on their previous expectation in products and they may also recommend others to purchase vitamin supplements. . 3 Hypothesis H1o: There is no relationship between situational & attitudinal factors and motivational factors for vitamin supplement consumption H1a: There is a relationship between situational & attitudinal factors and motivational factors for vitamin supplement consumption H2o: There is no relationship between motivational factors and purchase intention of vitamin supplements H2a: There is a relationship between motivational factors and purchase intention of vitamin supplemen ts 3. Operationalization of Variables Variables| Concept of Variable| Operational Component| Measurement Scale| Situational & Attitudinal Factors| – Situational factors are related to the time and place of observation that do not require the knowledge of a person and situational factors could strongly affect consumer behavior (Beck, 1975). – Attitudinal Factors are related to an individual’s tendency toward a specific thing and it is also a person’s propensity to be persistent and consistent (Ajzen & Fishbein, 2005). – Concerned about health and diet all the time- On a special diet due to a health problem – Worried about physical shape and appearance- Do most of the grocery shopping- Always plan all family meals| Interval ScaleQ1 – Q5| Motivational Factors| Motivational factors are identified as a set of specific factors that influence motivation to individual needs (Wang, 2001). – Pay attention to price- Pay attention to nutri tional value – Pay attention to convenience and ease of intake- Pay attention to the brand- Pay attention to popularity, advertisements and social trends| Interval ScaleQ6 – Q10| Purchase Intention| – Purchase intention indicates consumers will follow their preference, experience, and motivation to collect information then evaluate their choices and choose alternatives so they can make a decision to purchase a product (Schiffman and Kanuk, 2000). – Intend to purchase vitamin supplements- Recommend others to purchase- Intend to repeat purchasing| Interval ScaleQ11 – Q13| Individual Characteristics (Personal Information)| Individual characteristics can be classified is many ways such as age, gender, educational level, income and personal appearance. It refers to a set of personal traits of an individual (Schiffman and Kanuk, 2000). | – Gender- Age- Education level – Work position- Household size- Income- Time spent grocery shopping| Ord inal and NominalQ14 – Q20| 3. 5 Statistical Treatment of DataThe research used a quantitative research method to prove the findings. Quantitative research is used to measure how many people feel, think or act in a particular way using surveys or questionnaires. Quantitative research also provides numerical data or can convert data into numbers for a statistical review. The research used a questionnaire for collecting data because it is the most proper way based on the number of questions to be answered and to get reliable data and information from the target population. 3. 5. 1 Respondents Sampling Procedure 1. Target PopulationThe target population was office workers in the Silom area, which we considered to be the suitable location in the business area because this area is very famous, crowded, and at the center of the business area. 2. Sample size and unit The data were collected from 384 sampling units as this is the minimum sample sizes required from the population of of fice workers located in the Silom area. The population of office workers from this area is numerous because Silom is the center of the business area and many people from different areas work there. 3. Sampling ProcedureThe sampling method in this study is non-probability sampling because it is the most appropriate sampling method for this research as the target population are selected at random. Thus the research used the following type of non-probability samples technique in order to get questionnaire completed – Judgmental or Purposive sampling – This sampling is based on the assumption that the researcher can select elements which represent a typical sample from the appropriate target population: office workers in the Silom area. 3. 5. 2 Research Instrument and Questionnaire DesignThe researcher used a self-administered questionnaire which is a tool that helps the respondents to complete the questionnaire. The questionnaire design was based on the conceptual framewo rk and was divided into four parts as follows – Part 1 (Situational & Attitudinal Factors) – this part of the questionnaire is about understanding the situational and attitudinal factors regarding office workers and vitamin supplements. Part 2 (Motivational Factors) – this part of the questionnaire is about understanding the motivational factors of office workers toward vitamin supplements.Part 3 (Purchase Intention) – the researcher wanted to understand office workers purchase intention of vitamin supplements. The researcher would also like to know if they think vitamin supplements are very important in today’s business world. Part 4 (Individual Characteristics) – this part consisted of questions that acquired individual data of the respondent: it helped the researcher to understand what a characteristic profile of office workers are and their attitudes toward vitamin supplements. Questionnaire Scale A 5-point Likert Scale was used in the q uestionnaire. = Strongly Agree 4 = Agree 3 =Neutral 2=Disagree 1=Strongly Disagree 3. 5. 3 Collection of Data The researcher can collect 384 sets of questionnaires from respondents who are office workers in the Silom area. The questionnaire was carried out only during business hours. The researcher spent two weeks collecting questionnaire and the researcher had two assistants to help distribute questionnaires for obtaining data. The researcher collected all questionnaires and analyzed the data using the software package Statistical Package for Social Science (SPSS). 3. 6 Reliability TestReliability Analysis of Research Instrument To test variables in the questionnaire using Cronbach’s Alpha Coefficient scale and if the alpha test result from the calculation is above . 6 or equal, it means that all questions in the questionnaire are reliable and consistent and can be applied as research instruments in this study. Situational and Attitudinal Factors Reliability Statistics| Cron bach's Alpha| No. of Items| .800| 5| Motivational Factors Reliability Statistics| Cronbach's Alpha| No. of Items| .727| 5| Purchase Intention Reliability Statistics| Cronbach's Alpha| No. f Items| .907| 3| Overall Reliability Statistics| Cronbach's Alpha| No. of Items| .895| 13| Table 3. 6: The Summary of Reliability Test Analysis Variables| Alpha test| Situational and Attitudinal Factors| . 800| Motivational Factors| . 727| Purchase Intention| . 907| Overall| . 895| The reliability test results of research instrument according to Table 4. 8 indicate that all variables in the questionnaire are greater than . 6. Therefore, all questions are reliable and consistent and can be applied as research instruments in this study. CHAPTER 4 DATA ANALYSIS AND RESULTThe researcher used Statistical Package for Social Science (SPSS) to analyze the data using the following analyses – Frequency Analysis – To point out the individual characteristics of business people or office workers Descriptive Analysis – To test attitude, motivation, and intention of office workers and point what is the factor that they believe is the most important for them Correlation – To study the relationship or correlation between variables 4. 1 Frequency Analysis Table 4. 1. 1: The Analysis of Gender Levels using Frequency and Percentage Gender| Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Male| 122| 31. 8| 31. 8| 31. 8| | Female| 262| 68. 2| 68. 2| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 1, indicates that 68. 2% (262) of the respondents were female and 31. 8% (122) were male. Table 4. 1. 2: The Analysis of Age Levels using Frequency and Percentage Age| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 20 – 30 years old| 153| 39. 8| 39. 8| 39. 8| | 31 – 40 years old| 121| 31. 5| 31. 5| 71. 4| | 41 – 50 years old| 78| 20. 3| 20. 3| 91. 7| | 51 – 60 years old| 32| 8. | 8. 3| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 2, indicates that the highest percentages of respondents 39. 8% (153) were 20 to 30. 31. 5% (121) were 31 to 40, 20. 3% (78) were 41 to 50, and 8. 3% (32) were 51 to 60. Table 4. 1. 3: The Analysis of Educational Levels using Frequency and Percentage Educational levels| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Bachelor’s degree or lower| 212| 55. 2| 55. 2| 55. 2| | Master’s degree or higher| 172| 44. 8| 44. 8| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 3, indicates that 55. % (212) of respondents held a bachelor’s degree or lower and 44. 8% (172) held a master’s degree or higher. Table 4. 1. 4: The Analysis of Work Position Levels using Frequency and Percentage Work position| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Manager or lower| 214| 55. 7| 55. 7| 55. 7| | Senior manager| 131| 34. 1| 34. 1| 89. 8| | Executive manager| 39| 10. 2| 10. 2| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 4, indicates that the highest percentages of respondents worked as a manager or a lower position: 55. 7% (214), 34. % (131) were senior managers, and 10. 2% (39) were executive managers. Table 4. 1. 5: The Analysis of Household Size Levels using Frequency and Percentage Number of family members(household size)| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 3 or less| 104| 27. 1| 27. 1| 27. 1| | more than 3| 280| 72. 9| 72. 9| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 5, indicates that most households contained more than 3 people 72. 9% (280), and 27. 1% (104) contained 3 people or less. Table 4. 1. 6: The Analysis of Income Levels using Frequency and Percentage Income per month| Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Up to 30,000 baht| 217| 56. 5| 56. 5| 56. 5| | Greater than 30,000 baht| 167| 43. 5| 43. 5| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 6, indicates that the highest percentages 56. 5% (217) earned up to 30,000 baht while 43. 5% (167) earned greater than 30,000 baht. Table 4. 1. 7: The Analysis of Time Spent Shopping Levels usuing Frequency and Percentage Total amount of time spent shopping per week| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 2 hours or less| 171| 44. 5| 44. 5| 44. 5| more than 2 hours| 213| 55. 5| 55. 5| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 7, indicates that most respondents 55. 5% (213) spent more than 2 hours shopping, and 44. 5% (171) spent 2 hours or less. 4. 2 Descriptive Analysis Table 4. 2. 1: The Analysis of Situational and Attitudinal Factors using Average Mean and Standard Deviation Descriptive Statistics| | N| Mean| Std. Deviation| I am concerned about my health and diet all the time | 384| 3. 85| . 911| I am on a special diet due to a health problem| 384| 2. 96| 1. 207| I often worry about my physical shape and appearance| 384| 2. 8| 1. 269| I do most of the grocery shopping myself| 384| 3. 65| . 985| I always p lan all family meals| 384| 3. 55| . 979| Valid N (listwise)| 384| | | As indicated in table 4. 2. 1, the researcher found that the highest average of situational and attitudinal factors is 3. 85: those concerned about health (health consciousness) and the lowest average is 2. 96: those on a special diet. The highest standard deviation is 1. 269: those who worry about physical shape and appearance (appearance consciousness) and the lowest standard deviation is 0. 911: those concerned about health (health consciousness).Table 4. 2. 2: The Analysis of Motivational Factors using Average Mean and Standard Deviation Descriptive Statistics| | N| Mean| Std. Deviation| I often pay attention to price when I go shopping| 384| 3. 67| . 989| I often pay attention to nutritional value when I do grocery shopping| 384| 3. 75| . 822| I often pay attention to convenience and ease of intake of medicine and vitamins| 384| 3. 63| . 858| I pay attention to the brands of vitamins and supplementary food| 3 84| 3. 42| . 902| I pay attention to popularity, advertisements, and social trends of vitamin consumption| 384| 3. 0| . 958| Valid N (listwise)| 384| | | As indicated in table 4. 2. 2, the researcher found that the highest average of motivational factor is 3. 75: those who pay attention to nutritional value and the lowest average is 3. 20: those who pay attention to the popularity, advertisements, and social trends. The highest standard deviation is 0. 989: those who pay attention to price. The lowest standard deviation is 0. 822: those who pay attention to nutrition value. Table 4. 2. 3: The Analysis of Purchase Intention using Average Mean and Standard Deviation Descriptive Statistics| N| Mean| Std. Deviation| I intent to purchase vitamin supplements| 384| 3. 14| 1. 145| I want to recommend others to purchase vitamin supplements| 384| 3. 28| . 936| I intend to repurchase vitamins and supplements continuously| 384| 3. 09| 1. 156| Valid N (listwise)| 384| | | As indicated in table 4 . 2. 3, the researcher found that the highest average of purchase intention is 3. 28: those who recommend others to purchase vitamin supplements, and the lowest average is 3. 09: those who intend to repurchase vitamin supplements. The highest standard deviation is 1. 56: those who intend to repurchase vitamin supplements and the lowest standard deviation is 0. 936: those who recommend others to purchase vitamin supplements. 4. 3 Inferential Analysis Table 4. 3. 1: The Analysis of the Relationship between Situational & Attitudinal Factors and Motivation using the Person Correlation (Bivariate) Correlations| | MeanSAF| MeanMF| MeanSAF| Pearson Correlation| 1| . 638**| | Sig. (2-tailed)| | . 000| | N| 384| 384| MeanMF| Pearson Correlation| . 638**| 1| | Sig. (2-tailed)| . 000| | | N| 384| 384| **. Correlation is significant at the 0. 1 level (2-tailed). | According to Table 4. 3. 1, the results from the inferential analysis using the Pearson correlation show that the significant is equ al . 000 which is less than . 01 (. 000

The Social and Economic Hardships of Women and Blacks

The 19th century was a difficult time for many women and blacks because of the domination of white men over them. The social and economic hardships they faced in day to day life was a constant reminder of this domination. The social ideology in the story â€Å"Desiree†s Baby† was powerful and dangerous and held no escape for any character. A woman with small children who lost her husband would face extreme hardships without the support of close family members. One who happened to be down on their luck would not find much sympathy among their peers even with children. Kate Chopin was one of these individuals who was down on her luck with six children. But fortunately had the support and comfort of her mother for a short period before her mother passed away. A friend advised this mother of six children that writing was a way to solve her problems concerning money and help deal with her grief. Maternal love and all the grief from losing loved ones were to be an attribute to the writing proficiency of this literary artist. This period in Louisiana was not tolerant for mixed ancestry and one found to be non-white would be ostracized from the white community. There were some whites in Louisiana who was not racist but they would still have to follow a strict code of segregation and social guidelines or risk social or bodily death. Kate Chopin was born fourteen years before slavery was abolished so must have had strong feeling on the subject. She no doubt saw mixed ancestry in the black communities and realized the cause of it. This story crosses the line into the covert world of mixed ancestry and the problems it produced. The racism in the story is not discussed openly but is prudently mixed in with Armand†s atrocious character and his evil soul. Armand†s evil was deep as he forsakes his loving wife, infant son, and God. The story some proclaim contributed to Chopin†s early success was â€Å"Desiree†s Baby† in this story she mixed many feminist emotions from maternal love, to a wife†s love and devotion to her estranged husband. During this period, some found it tolerable to leave a baby on the doorsteps of a family to provide a chance at a better life. This was an important point in the story when the Monsieur found the baby Desiree near the front gate, it would mean that Desiree would probably never be aware of her biological parents ancestry. The chance a baby with both parents would be dropped off is not logical but was probably a single mother. A single mother knew there was little help to be found and the child would be hard pressed for a descent upbringing socially and economically speaking. Desiree grew into a beautiful and gentle-hearted young woman and soon found a wealthy suitor asking for her hand. This young suitor had known of Desiree†s past but was in love and did not care of this seemingly innocent unknown factor of her past. This suitor, Armand Aubigny was racist and wretched but the young bride was in love and looked past his flawed character. The concept of young Armand falling instantly in love after seeing Desiree standing by the gate is a bit suspicious and sounds more like infatuation. The evil in Armand did not come from his parents and the black employees were cheerful when he was growing up so it is an open question concerning his acquired hatred. The blacks were cheerful while his father was alive but was not during Armand†s strict management of the L†Abri. Armand had changed to a kinder man after his marriage and the birth of his son and it may have been the only time in his life he was truly happy. The death of his mother while living in France when he was eight years old may have had a precarious effect on his character. The way Madame Valmonde described the L†Abri as â€Å"a sad looking place, which for many years had not known the gentle presence of a mistress†(1), may have been a hint at Armands evil nature being tied to having no maternal influence during most of his boyhood. Madame Valmonde noticed the baby†s mixed ancestry immediately when she went for a visit, exclaiming out loud at first sight of him â€Å"this is not the baby†(2), Desiree thought she was referring to how big the baby had grown. Madame Valmonde looked closely at the baby and new that it was indeed of mixed ancestry but did not mention it to her daughter, this I believe was her way of hoping for the best. Madame Valmonde was wealthy but knew her influence would not be enough to help if anyone found out the baby was black. This would also mean certain social destruction for Desiree having given birth to a black child. The environment changed quickly on the L† Abri and Desiree was not aware of the circumstances that had changed it. Her husband had recognized that the baby was not white and had turned into his old malicious self and was ignoring his family in vain. One of La Blanche†s quadroon boys was near the baby when Desiree noticed the resemblance of the skin color between the boy and her baby. Desiree confronted Armand and asked him to explain what the baby†s color meant and how it happened, Armand immediately and harshly accuses Desiree of not being white like the baby. The quadroon boy is one quarter Negro ancestry and so his mother La Blanch is also of mixed ancestry. This is important to know because Armand compares Desiree with that of La Blanch when he tells her she is not white. Armand was quoted as hearing the baby crying from â€Å"as far away as La Blanch†s cabin†(2), the reason he was at the cabin could be he was using La Blanch sexually. This would explain the quadroon boys. The practice of raping a slave or employee in those days was not uncommon. Desiree compares her skin color to that of Armand who is much darker than she is but he is not bothered by this inconsistency in his reasoning. Desiree begged her mother Valmonde for help in explaining to everyone that she is indeed white. Valmonde did not respond to Desiree†s cry for help but just offered a place to stay for Desiree and the baby. This was a strong blow for Desiree who felt she was now isolated in her fight for justice against Armands unjust allegations. The struggle Desiree was trying to overcome was a losing one and mainly because of the dominance of men over women at the time. Armand did not relent in his persecution of Desiree and the baby. This demented individuals main goal was to crush the soul of Desiree and to punish God for what he feels was his unjust treatment. Desiree finally went to Armand one last time hoping that his psychotic episode would be over but Armand did not deviate telling her he wanted her and the baby to leave. The Crushed and broken Desiree finally made the fateful decision that there was no other life for her and the baby. This decision led to Desiree†s suicide and the baby†s infanticide alone in the bayou. There would be no social life or chance of a second family for a white woman with a black child during this time period. Armand†s psychotic episode continued and he burnt everything belonging to Desiree and the baby or that reminded him of them. Fear was something Armand did not know because he always had domination over everything around him, but with the baby being black he had social rejection to fear. It was during this episode that he discovered a letter from his mother to his father that revealed that it was indeed he who was black. God did enact the final revenge with the appearance of the letter. The story touches on several social issues that would not be talked about in specific places and times. The interracial conceiving of children, mans dominance over his wife, and whites dominance over blacks were all depicted in the story. In conclusion, the struggle for women and blacks continue and with changing social attitudes some things are improving for them but hatred and bias will be around for a long time.

Analysis Of George Orwells 1984 English Literature Essay

Analysis Of George Orwells 1984 English Literature Essay â€Å"George Orwell’s was born in India, the second child of Richard Wellesley Blair and Ida Mabel Limonzin. In 1904 Orwell moved with his mother and sister sngland, where he attended Eton. His first writings Orwell published in college periodicals. During these years Orwell developed his antipathy towards the English class systems.† (Blair, â€Å"George Orwell† P.2) In 1922 Orwell began to experience what life was like, when he went to Burma to server in the Indian imperial police he began to understand the types of government that dictated the views of many societies such as the imperial rule which led to his resignation as assistant superintendent. After his journey in Burma, Orwell returned to Europe but he was poor and had no money, no college degree and thus couldn’t find any job or anyone to help him financially. In order to understand society better Orwell attempted to get himself arrested as a drunk one night in order to get a better understand o f life in prison, which would perhaps give him an inside into the human mind about exactly what makes a person do a crime and how their psychology changes once they go to prison. This helped him focus his efforts when he wrote 1984 because he explores how a socialist world controlled by big world and allows the thoughts of the main character (Winston) to be able to be read by the audience. The most important part of his life that affected 1984 the most was when in 1930 Orwell decided to adopt socialistic views. â€Å"He fought alongside the United Workers Marxist Party militia and was shot through the throat by a Francoist sniper’s bullet† (Blair, â€Å"George Orwell† P.3) During chaos when Stalinists captured his friends he luckily escaped, the war made him a strong opponent of communism as an advocate of the English brand of socialism. Orwell also opposed a war with Germany, but he condemned fascism and during World War II he served as a sergeant in the Home G uard and worked as a journalist for the television broadcasting company BBC. His first satire titled The Animal Farm was perhaps the wittiest novels ever published were not only was there humor, but there was also a strong scent of hate towards the Russian revolution. This let him to 1984 which was a very bitter protest against the nightmarish future and corruption of the truth and free speech of the modern world. Orwell’s life not only created a masterpiece of works that sound like something that would happen in real life, but for his time he had an amazing imagination for constructing a world controlled by one man, and were no one could be trusted and the life of the party depended on the corruption of historical documents and lying to the people. Main Characters: Winston Smith: Winston is the novels protagonist. He is thirty nine years old and works in the Ministry of Love correcting historical errors. Smith has an ulcer on his leg which prevents him from walking long dist ances as that irritates it and causes pain. He also dislikes the party, and hopes to find someone who shares his enthusiasm for finding a way to liberate his people from the dictatorship of Big Brother. Winston truly believes that he could save the world from the Big Brother party and puts himself in peril by joining O’Brien and at the novels resolution is betrayed, loses his beloved Julia and ends loving Big Brother and the party. His aspiration is was to be able to change what the party has done to the world and be able to live freely without oppression.

Carbon Tax. A&B Carboniferous Australian Company Essay

Carbon Tax. A&B Carboniferous Australian Company - Essay Example The campaign has a sole goal of letting the citizen embrace this newly introduced taxation in totality. There has been a lot of misinformation that has cropped up in response to the government’s attempt to implement this new taxation plan, the reason why this company is out to let the citizens understand pure intention of the government. This is where the importance of this company arises in view of creating an Integrated Market Communication (IMC) Plan. In real sense, Australian government is in a need to let the general public to understand gains entailed in the implementation of this new tax on carbon. In addition, there is a genuine cost that comes along in it, which is something that the government wishes the public to understand. Carbon dioxide is a gas that is released in our environment in various ways some of which include a natural way by plants in a definite carbon cycle. The other one is through our own activities which include burning of bushes, as well as smoke a nd soot arising from industries that individuals have established. As Kondrat’ev et al. (2003) observed and noted in their book, climate warming across the globe is as a result of growing carbon dioxide concentration. The reason behind this is endless emissions of fossil fuel burning in the atmosphere which ultimately contain adverse effects on human kind. So many scholars and researchers have come up in an attempt to estimate social cost of carbon. For instance, Bell (2011) has done a deep research and seen how recent technology is capable of reducing dangerous effects of carbon on human beings all over the world. She saw how different scholars have come up with integrated assessment models in their attempt to bring together knowledge in different disciplines just to show whether climate change policies bear any efficacy. This is the sole reason why my company is also out to let introduction of carbon tax in Australia, to inform the general public of its importance. Target A udience Segment Analysis In Australia, there are so many individuals that are targeted in order to let the information about carbon taxation circulate. For instance, it is a matter of fact that the entire people of great political diversity and different social backgrounds and understanding. In this case, carbon taxation is applicable to those citizens that are employed in various sectors by the government. In addition, individuals that are also employed by different nongovernmental organizations are also a target to this new taxation. The government will is not to hesitate in letting all the above targeted audience out in any way. There are still so many people that are neither employed by the government nor nongovernmental institutions. Most of them are self employed running their errands individually to earn a living. For instance, there are so many individuals who run their own business enterprises. This may be a small business enterprises (SMEs) or even bigger ones of which the y may be having many employees to run and manage this. Such like group is a good target and because introducing this new carbon taxation ultimately results in what is benefiting them, they should be able to embrace it with in totality. These are the business people that will for sure make the taxation a success in the long run. Using an approach related to integrated communication is significant and more as relevant to a desired audience as Shahaf (2009), Integrated Marketing Communication plan is still essential in ensuring that everybody who earns a salary, be it from the government or through individual means are reached out.

What classroom strategies can be implemented to help a child with ADHD Literature review

What classroom strategies can be implemented to help a child with ADHD - Literature review Example The child easily gets distracted very first even by the sounds of the artwork on the classroom board (Brown, 2009 p. 134). Difficulty in remembering tasks and also organizing the schoolwork: When a teacher, for example, directs the students to turn to page 55 and work out exercise 1 to 3 and then art textbook page 44 and work out exercise 4 to 6 to the child with the disorder can be difficult. The child finds it very confusing, and the assignments can be done in different pages and exercises too (Mash & Wolfe, 2010 p. 77).   The child experiences difficulty in sitting and remaining seated in class: The child with ADHD usually does not understand why they should stay in one place without moving in class. They experience the problem of not being able to be attentive in class, even after being reminded to sit down so many times they forget, and they find themselves standing and moving around again. A teacher with such student who rarely knows anything about the disorder can be in a situation whereby she cannot be able to control the child (Rief, 2005 p. 98).   Impatience: The child is usually so much relentless, for example, this child cannot be able to line up like other children in the line. In the traditional schools, whereby the teachers can mistake, the child and get annoyed easily. These children usually insist on being the first always. Also in class, these children never wait for their turns to answer questions, but they just answer with outing waiting for their turn. The teacher can get very annoyed and punish or even develop a negative attitude towards the child. It can affect the child emotionally since the child does not see any problem with her or his behaviors; to them they are healthy (Deruvo, 2009 p. 45).   Hyperactivity and fidgeting: The child who has ADHD usually in most cases is not able to control the impulses in the class. That is they keep on moving up and

Novel Response Essay Example | Topics and Well Written Essays - 1500 words

Novel Response - Essay Example However, somehow despite the hostile environment and state, immediate sense of awe and wonder that is evoked is felt.  The members come to realize that they play a vital role individually and corporately to return the land. P. 72  "Shall we head up further for him, to the crags? Theres an Ogre or two and could introduce a Hag to it, up there." "Certainly not," said Caspian. "I should think not, indeed," said Truffle-hunter. "The same variety needs nothing on the minor." Besides the appropriate requirements. The imagination of the sense of unity and responsibility drives them to stand up for change in something real. P. 187 â€Å"However, the new bout went well. The shield may have certainly been used well by Peter and make use his feet skillfully. He almost played Tig with Miraz; shifting his ground to keep out of range, making the enemy work.† It is all about taking steps driven by the desire for change in order to attain the destroyed glory. (Lewis) The main conflict in the book is leadership tussle between a prince who is fighting for his crown and a false king who has taken the mantle. The prince was dethroned because he was young. Therefore, he was seen as not capable of leading. It narrows down to a battle of only two men who are to determine the fate of the entire world. This conflict is an external conflict that later involves all the members of the land. The conflict is resolved through battle and unity amongst the members of the land ending up in victory. The most favorable part is when Miraz is challenged by Peter to a High King duel. Peter become victorious as Miraz had tripped over a tussock and could never get up. Lord Glozelle whom he had earlier insulted in revenge killed him. The Narnians did the consequent battle with the help of Aslan. Finally Caspian is crowned as King of Narnia by Aslan, and this resulted to the door opening at the edge of the cliff. Telmarines who had gathered were give an option to choose to

It's up to paper comments Essay Example | Topics and Well Written Essays - 1000 words

It's up to paper comments - Essay Example The sentence that â€Å" I write for myself† is therefore a clear expression of the intention a writer often set for herself when she starts writing and projecting what is internal to her and only materialize through her imaginative thinking. This paper will therefore attempt to present an Stylistic analysis of the above mentioned piece of writing and will discuss as to how Amy Tan was successful in using stylistic tools such as lexis, syntax etc. From the contextual perspective this piece of writing clearly establishes as to how to write and how a writer shall clearly tackle her emotions and memories at the time of writing. It is clear that the Amy Tan writes for herself but the overall style and context within which the writing is done indicate the way a good writer shall always relate to her audience. For example, Tan mentions that she like the peculiarities of the language therefore she writes in a manner so as to understand what life really is all about. The confession that she don’t know much about the life itself indicate the relative intellectual thirst of the writer with which the overall thoughts and emotions are portrayed on the piece of paper to craft a perfect paper. The above quotation indicates the use of four as a symbol by Amy Tan in one of her works and refers to the way she associate it with different aspects of life. The use of word four is also can be considered as one of the motifs as it is used repeatedly and in some particular sense. Amy Tan however, consider the use of symbols not in their Jungian sense but rather they basically offer a clue to some of the hidden meanings. Amy writes: â€Å"To me, Symbols are stand-ins for abstract ideas. They belong to the High School of Hidden Meanings.† (Tan). This also indicates that the overall style of Tan, like her most of her work, is direct and often reflects the writer’s overall digression from established literary facts and conventions. (Chan and

The Political Economy of Chinas Development Model Essay

The Political Economy of Chinas Development Model - Essay Example oom is a great of pride from a Chinese perspective, the rapidly growing economic crisis that has besieged world economics calls for a fresh reconsideration of this phenomenal growth. 1While some commentators argue that greedy Wall Street financial firms are to blame, others point fingers much higher at the former chairman of the US Federal Reserve Board Alan Greenspan. Other scholars with socialist orientations see in the entire crisis as the inherent weaknesses of the capitalist system imploding as it inevitably would. It is some of these views that are sampled in this paper. Certain economic analysts in China are angry. They point out that the cause of this crisis is the irresponsibility of the rich Chinese who have thrown good money after bad with crazy speculative investments of foreign reserves on failed foreign financial organizations. Despite these criticisms China has joined hands with the US, Europe and other countries to spur recovery. The measures it has taken include a rescue package of 4 trillion Yuan and increased investment in American treasury bonds. The International reserve currency, usually measured against American dollars, helps to regulate international trade. All countries involved in international trade reserve some foreign currency for the sake of trade with one another. When supply exceeds demand however, a crisis of international proportions arises as is happening today. The strength of international trade relies on stability in the bigger economies such as the US, the EU and lately China. Most money in these economies is kept in the stock market and banking systems. However, when these very systems of currency storage are hit by a depression, the entire world economy is affected, Jacques Rueff, 1971. The factors playing out in China may therefore be too complex for some of its domestic critics to conjecture. But in very simple terms, their country is now a major player in the world economy and crises of this nature come with the

LIBRARY RESEARCH PROCESS Paper Example | Topics and Well Written Essays - 500 words

LIBRARY PROCESS - Research Paper Example A researcher should always start from the reference desk before starting researching on his topic. At the reference desk, the researcher should describe their research interests to the reference librarian based on the research questions a researcher had formulated as a guide in the project. A good researcher is always composed and sure of what they want to research on. This gives a reference librarian confidence to direct the person on the relevant steps and sources. The reference librarian will then direct the researcher to the library catalog where a researcher gathers several relevant materials on the research topic. With all that, the researcher now explores all the available materials that will assist in gathering relevant information on the research topic (Zemliansky, 2008). The exploration starts from browsing through the materials to see whether they contain information worth investigating on. Having gotten the materials, it is also part of best practice to ensure that the ma terials remain in good condition since another person may need them on a later date. Opportunity for consultation: When using brick-and-mortar library, a researcher is in a position to get first hand assistance on their research topic from experienced and trained reference librarians as compare to online research where one relies on the information gotten first (Peters, 2010). A researcher could be tempted to take the reference librarian’s direction as final without giving it further thoughts on exploration. This is risky since it might end up changing the researcher’s original idea of the project. They are inconveniencing especially when a given source is not available in the library. Usually it takes a lot of time for an interlibrary loan since protocols and procedures have to be followed before the material is availed to the researcher. Schultz, A. (2009). Digitalization and the Library: The End of Libraries as Physical Place? Redoable Lite Dean J Robinson. Retrieved

International Market Comparison Assignment Example | Topics and Well Written Essays - 250 words

International Market Comparison - Assignment Example Nestle’ is one of the biggest consumer packed products firm in the planet that concentrates on augmenting the nutrition food value that, is consumed whereas raising the taste. The firm is categorized as health, nutrition, and wellness firm. Unilever and Nestle’ both concentrate on wellness and health, however, in place of concentrating on the precise wants of the end users like Unilever. Nestle’ concentrates on their corporate unit of wellness to bring full life and suitable food to all of their end users. This is to say that, they commit more effort and time into constituents of their products then the actual end user. The corporate unit of wellness is an international network that is internationally set to aid in endorsing nutrition value. Their policy is to ensure firms provide enhanced products that are suitable to the consumer. Unilever and Nestle’ vary in marketing since Unilever is glued to its profile as well as eliminated commodities, on the other hand, Nestle’ is generating and improving numerous of Nestle’ goods. The packaging employed by Nestle’ plays an immense function in their marketing. Every package encompasses a Nestle’ Nutrition Compass to demonstrate to buyers what they will gain if they buy the product. The philosophy of Nestle ’is that information on nutrition is not adequate. The compass contains three elements: Good to know; Good to remember; and Good to talk. Similar to Unilever, the marketing strategy of Nestle’ is focused on the future of their commodities. They are developing goods that will be focused on gestational matters, obesity, Alzheimer’s, diabetes and additional items that will be of benefit to wellness and health of the

Budgeting issues in criminal justice systems Essay Example for Free

Budgeting issues in criminal justice systems Essay One of the reasons why jails still exist despite overcrowding is the budget allotted for the criminal justice administration. But the sudden rise in the number of prisoners posed a problem when it comes to budgeting. The article on policies and procedures of correctional facilities operated by the Multnomah County clearly shows that it has been experiencing financial shortage due to faulty budgeting. The article shows that it is very expensive to accommodate a prisoner, which costs $157/day in Multnomah County. This is expensive compared to the rate of jail systems in other counties. This was attributed to the labor contracts which resulted to raised labor costs, extraordinarily high medical costs which led to high cost of the overall system in jail, ineffective jail staffing pattern, abuse of sick leave, overtime and compensatory time and increase in the Sheriff’s budget. Aside from all of these, the Multnomah County has a very expensive juvenile detention facility. It costs $401/day to accommodate a juvenile. The article further shows that the Sheriff’s Office has practiced budgeting techniques which hid the management practices of the organization. This resulted to difficulty of finding out the different organization functions. Even the district attorney’s office has to seek the help of a financial analyst to make sense of the financial outline of the jail system. What the county requires is a program called â€Å"priority-based budgeting. Each department of the jail system must present program offers for the county commissioners to fund. However, some of these program offers are rejected. The Sheriff’s office has a total of 66 funding program offers that the county commission has approved. The priority-based budgeting was applied so that the commissioners can make an informed decision from an accurate financial picture of the different programs. This enabled the commissioners to be knowledgeable in whether funding or rejecting a particular program. The article concluded that the outside help of a financial consultant was necessary to analyze the Sheriff’s costs and budgets. It was noted that â€Å"it is a natural and understandable inclination of a government agency† to do the budgeting practices discussed in the article. The DA’s office thought that similar practices have been done by other government agencies in the county. It was suggested that the commission should collaborate more with the Sheriff. The county commissioners should understand the operations that they fund so that the problems might not occur again. The workgroup of the jail systems should focus on the Sheriff’s cost reporting and budgeting practices so that they can partake in any decisions to make. The commission should also found a work group that will inspect the jails and report frequently to the commissioners. This work group must consist of representatives from the law enforcement agencies in the county, the County Chair, the County Commissioner, the United States Attorney, the administrator for the federal facility at Sheridan, representatives from the business community, a representative from the medical community, the Department of Corrections, an independent financial analyst and the District Attorney. The law also requires that the county should include the state Department of Corrections in every operation of the local jails. However, whatever responsibilities the Department of Corrections is assigned by the law should not be carried out by the Sheriff’s Association. The article strongly advises that a healthy relationship must be established between the county Sheriff and the Board of Commissioners. Any solution to the problems must start from this perspective since all other problems stemmed from a breakdown to that relationship. The other article addressing budgeting issue is titled â€Å"Will part-time prison cut crime or costs? † by Nick Morrison. The article says that British Home Secretary David Blunkett proposed that some inmates be given freedom on weekends to relieve the growing population of prisoners in jails. Those inmates who are dangerous could be provided with electronic tags and they could stay out of jail for a month. They could also work during the week and spend the weekend in jail. Many questioned this proposal whether it is a way to fight the crimes or to cut costs, particularly Norman Brennan, director of the Victims of Crime Trust. He sees this proposal as the government’s admission to defeat in solving crimes, even though Blunkett promised to be tough on car-jackers and phone thieves. Brennan thinks that it has to do with money problems and not reducing crime why Blunkett allowed this kind of arrangement for the prisoners. It was hard for the government to spend a lot of money in keeping prisoners. Moreover, Brennan argued that it is more important to keep the prisoners in jails and out of the streets to protect the victims of crimes and the public, even though it is expensive to do so. Apparently, Blunkett’s proposal did not make this possible. Criminals were allowed on the loose, and they could strike again since they have freedom. With the growing population of prisoners in jails, Brennan says that the criminal justice system is no longer effective. A crisis in the criminal justice system has to appear before people do something to solve it. He recognizes that the problems will be harder to solve later on. Even more, there were less police officers on the beat to prevent crimes even though these crimes have been getting worse for many years now. The government also has not done something to reduce crime. He couldn’t see how Blunkett’s proposal could solve any of the problems. Brennan mentions that the country has more people inside prisons than any countries in Europe. He says it is so because there are more crimes here than anywhere else. The government, he adds, has resorted to different measures to solve the rising number of crimes. Sadly, none of these measures worked, and this showed a â€Å"disgraceful record on crime and law and order. † On the other hand, the Howard League for Penal Reform agreed with Blunkett’s proposal. The spokeswoman says that â€Å"anything †¦to reduce the prison population is a good thing. † She added that the programs set to keep the prisoners with a two or three months term away from their criminal behavior are not often available, that’s why they offend the second time after they are released. The article recommends that a community penalty is more effective as a form of punishment for the prisoners than sending them over to prison. The article quotes Brennan recommending that the government should deal with the crimes head on rather than making lots of promises and pledges that it cannot meet. People should also be aware of these problems and how serious they are so that they can be a part in solving them. Brennan is correct in saying that criminals should be sent to prison whether it is expensive or not. The most important thing to consider here is the protection of the public from these offenders. The government should look more into these problems because this is getting worse every year and it has bad records of crime. The government should also look into the budgeting systems of the federal and local governments. It should consider that budgeting systems can be a part of the ineffective services it offers to the public. Changes in budgeting systems should be an important part in reform. REFERENCES Morrison, Nick. (2002, February 05). Will part-time prison cut crime or costs? Newsquest (North East Ltd. , p. 8. Available at: http://yukon. actx. edu:2083/libweb/curriculum/do/document? set=topicgroupid=1requestid=conquesttopicresultid=48ts=57673F035D3E975120F685A75E3514BA_1187860483640urn=urn%3Abigchalk%3AUS%3BBCLib%3Bdocument%3B76740234. The Multnomah County District Attorney’s Office. (2006). Independent review of policies and procedures of correctional facilities operated by the Multnomah County Sheriff’s Office. Available at: http://www. mcda. us/articles/GJ_CORRECTIONAL_FACILITIES_2006. pdf.

Literacy Survey of Bangladesh 2010 Essay Example for Free

Literacy Survey of Bangladesh 2010 Essay Indicator 1. Literacy Situation National 5 years and over Can write a letter for communication (Literate) 7 years and over Can write a letter for communication (Literate) Rural 5 years and over Can write a letter for communication (Literate) 7 years and over Can write a letter for communication (Literate) Urban 5 years and over Can write a letter for communication (Literate) 7 years and over Can write a letter for communication (Literate) 2. Literacy rate by Age group 05-09 10-14 15-19 20-24 15-24 25+ 15+ 15-24 3. Highest grade passed (5 years and over) Total No education ix 100. 00 38. 22 100. 00 35. 88 100. 00 40. 62 16. 43 67. 38 82. 17 75. 09 78. 63 52. 75 59. 82 78. 58 15. 78 64. 51 80. 57 76. 77 78. 67 58. 47 63. 89 78. 81 17. 10 70. 57 83. 98 73. 73 78. 86 46. 84 55. 71 78. 36 68. 40 70. 84 65. 95 65. 83 68. 09 63. 54 54. 19 56. 90 51. 39 51. 81 54. 39 49. 16 57. 53 60. 15 54. 84 55. 08 57. 56 52. 54 Both gender (%) Male (%) Female (%) The Bangladesh Literacy Survey, 2010 Indicator Class I-V Class VI-VIII Class IX-X SSC/equivalent HSC/equivalent Degree/equivalent Masters/equivalent Engineering/Medical Technical/vocational* Others 4. Training Received by Type of Training Technical/Vocational* Catering Service Garments/Tailoring Foreign Language In-service training Nursing Youth development training Other training 5. 6. Use of Internet Facility (15 years and over) Used internet Mode of Using Internet Cell phone Computer Both 7. Use of Internet by Level of Education (5 years and over) Total Class I-V Class VI-VIII Class IX-X viii 1. 12 0. 00 0. 48 3. 60 1. 49 0. 00 0. 54 4. 25 0. 74 0. 00 0. 43 2. 95 63. 80 33. 19 2. 98 63. 90 33. 30 2. 80 63. 68 32. 95 3. 37 1. 49 2. 00 0. 97 1. 38 0. 14 0. 70 0. 07 1. 26 0. 05 0. 34 1. 10 1. 92 0. 19 0. 74 0. 10 2. 05 0. 03 0. 53 1. 64 0. 84 0. 09 0. 66 0. 04 0. 46 0. 06 0. 14 0. 56 Both gender (%) 29. 56 13. 29 8. 05 5. 21 3. 08 1. 55 0. 85 0. 11 0. 08 0. 01 Male (%) 29. 80 12. 96 7. 97 5. 86 3. 81 2. 17 1. 24 0. 17 0. 12 0. 02 Female (%) 28. 30 13. 63 8. 12 4. 54 2. 34 0. 92 0. 45 0. 05 0. 04 0. 01 The Bangladesh Literacy Survey, 2010 Indicator SSC/equivalent HSC/equivalent Degree/equivalent Masters/equivalent Engineering/Medical Technical/vocational* Others Both gender (%) 3. 65 5. 95 13. 21 17. 76 27. 35 8. 00 4. 28 Male (%) 4. 27 6. 74 13. 47 18. 19 27. 20 8. 05 6. 36 Female (%) 2. 83 4. 62 12. 59 16. 57 27. 96 7. 84 0. 00 Indicator Radio 8. Use of Electronic Media by the Population for Education Purpose (%) Several times in last 3 months Several times in a month Several times in a week Daily No scope Male Television Radio Female Television 21. 94 6. 76 3. 06 2. 82 13. 60 22. 95 14. 24 10. 91 13. 87 9. 43 20. 46 5. 73 2. 67 2. 45 14. 17 21. 90 12. 08 9. 09 13. 01 10. 70 Indicator Library Book stall News stand Comm. centre 9. Visit to Public Places for Attaining Literacy Skill Several times in last 3 months Several times in a month Several times in a week Daily No scope 3. 04 0. 99 0. 41 0. 45 8. 26 10. 58 2. 73 0. 43 0. 27 6. 52 1. 72 0. 57 0. 26 0. 32 8. 00 0. 78 0. 18 0. 09 0. 36 9. 55 Notes: *= Technical/Vocational=Computer training, Motor driving/Motor mechanic, Welding, Electrical, etc, ix Acronyms BBS UNESCO UN UNV LFS ICT PSU UNDP UNICEF HH Bangladesh Bureau of Statistics United Nation Educational Scientific and Cultural Organization United Nations United Nations Volunteerism Labour Force Survey Information and Communication Technology Primary Sampling Unit United Nations Development Programme United Nations Children Emergency Fund House Hold xii The Bangladesh Literacy Survey, 2010 Section I Introduction and Overview 1. 0 Background Information pertaining to literacy is an important social indicator having direct bearing on different socio-economic factors, including employment. The Bangladesh Bureau of Statistics (BBS) has included a very detailed literacy module in the 2010 Labour Force Survey (LFS). The items that have been included in the literacy module are ability to write a letter, highest class passed, current enrolment in the educational institutions, skill development training, use of literacy skill in every day life, viewing of education-related programmes in electronic media such as radio and television, attending places having connection with educational attainment such as library, book-stall, news-stand, community-based educational centre, etc. , and use of latest Information and Communication Technology (ICT) such as internet for educational purposes. It may be mentioned that all the tables of the current report are weighted, based on 2010 Labour Force Survey. In Bangladesh, literacy rates available from different surveys and studies are significantly different. This is mainly due to the fact that the definition of a literate person is not uniform and standardized, and most of the surveys and studies are not based on competency test. In the present survey, literacy is defined by the ability of writing a simple letter for communication. The surveys and studies generally record the respondent’s statement relating only to his/her literacy status. However, comprehensive, reliable and timely data on literacy rate is important for formulating policies and improving the state of literacy level in the country. Statistical data on literacy rate is important for both government and other stakeholders. With this objective in mind, the UNESCO planned to carry out a household-based survey on literacy rate in collaboration with the BBS. 1 The Bangladesh Literacy Survey, 2010 1. 1 Objectives of the Survey The objectives of the survey were as follows: 1. To develop and adopt a methodology for providing regular quality data on the access and use of literate environment by individuals including adults and youth in Bangladesh. 2. To obtain regular quality data on the access of literacy program and usage of literacy skills in Bangladesh. 3. To build national capacities in monitoring the literacy program and measurement of individual access and use of literacy skills and literate environment. 1. 2 Scope of the Survey It is a nationwide household based survey. The entire country is the domain of the survey. The survey covered all persons who have attained the age of 5 years and above. However, people in special dwellings such as patients in hospitals, inmates in prisons, inmates in homes for special care (e. g. disabled, aged), boarders in boarding schools were not under the purview of this survey. This survey will produce national estimate by urban and rural. 1. 3 Sampling Design for the Survey The questionnaire of the household based literacy was part of the 2010 Labour Force Survey (LFS) questionnaire as a separate module, and this questionnaire was applied in the same PSU (Primary Sampling Unit) and in the same sample households. Therefore, it was not required to develop a separate and independent sampling design for this survey. A total of 43,945 households were covered of which 34,620 households were from rural areas and 9,325 households were from urban areas. The division wise allocation of the sample PSUs and households are as follows: 2 The Bangladesh Literacy Survey, 2010 Table 1: Distribution of PSUs by Divisions Divisions Rural Dhaka Chittagong Rajshahi Khulna Barisal Sylhet TOTAL 244 183 268 168 156 156 1175 Number of PSU Urban 126 63 46 42 26 22 325 Total 370 246 314 210 182 178 1500. Table 2: Distribution of Sampled Households by Divisions Divisions Rural Dhaka Chittagong Rajshahi Khulna Barisal Sylhet TOTAL 6829 5372 8277 5031 4361 4750 34,620 Number of Sampled Households Urban 3738 1785 1338 1111 690 663 9,325 Total 10567 7157 9615 6142 5051 5413 43,945 1. 4 Limitations of the survey The literacy survey 2010 is not a standalone survey, rather it is a modular survey. The information collected under the survey is based on the responses received from the respondents where no practical tests was administered. Therefore, there is a chance for an upward bias. The Bangladesh Literacy Survey, 2010 The survey was conducted with the Labour Force Survey (LFS) and the main focus was on labour force characteristics such as employment, underemployment, occupation, industry etc. This provided an opportunity to collect data on literacy. Therefore, there might be underreporting of some questions. Special training is required for this special type of survey, but it was not done and the training was given simultaneously with LFS which may have some negative impact about the quality of the data. 4 The Bangladesh Literacy Survey, 2010 Section II Population Characteristics 2. 0 Population Characteristics Before discussing the education related information from the 2010 LFS, let us exercise the characteristics of the survey population in terms of their age-gender distribution and marital status. 2. 1 Age Gender Distribution Age-gender distribution of the population has been presented in Table-3. The highest proportion of population is in the age group 10-14 years, and the corresponding percentage is 12. 48 at the national level for both gender, followed by age group 0-4 (12. 22%) and 5-9 (11. 75%). These three groups constitute around 36. 5 % of the total population. Males constitute 37. 0% and females 36. 0%. There exist urban-rural variations in the age-gender distribution of the population. In the rural areas, the percentage of population for both gender of these three age groups was 37. 5% compared to 33. 0% for the urban areas. This may be explained by the higher fertility in rural than urban areas. Similar differences are also seen by gender. As regards population 70 years and over, the percentage is 2. 7% in rural areas and 2. 1% in urban areas. 5 The Bangladesh Literacy Survey, 2010 Table 3: Percentage distribution of population by age, gender and place of residence, 2010 National Both gender 100. 00 12. 22 11. 75 12. 48 8. 58 8. 80 8. 46 6. 83 6. 99 5. 55 4. 98 3. 69 2. 93 2. 45 1. 73 2. 56 87. 78 Both gender 100. 00 12. 65 12. 09 12. 77 8. 45 8. 45 8. 07 6. 60 6. 79 5. 45 4. 96 3. 68 2. 97 2. 56 1. 82 2. 71 67. 28 Rural Both gender 100. 00 10. 79 10. 64 11. 52 9. 04 9. 98 9. 77 7. 61 7. 66 5. 88 5. 02 3. 72 2. 80 2. 09 1. 44 2. 06 20. 50 Urban Male 100. 00 10. 83 10. 64 11. 68 8. 74 8. 52 8. 90 7. 58 7. 71 6. 16 5. 51 4. 33 3. 23 2. 28 1. 56 2. 35 10. 30 Female 100. 00 10. 75 10. 64 11. 36 9. 34 11. 46 10. 66 7. 63 7. 60 5. 61 4. 52 3. 10 2. 37 1. 89 1. 31 1. 75 10. 20 Age group Total 00-04 05-09 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70+ 5+ Male 100. 00 12. 26 11. 70 12. 97 9. 03 7. 75 7. 67 6. 36 6. 87 5. 64 5. 28 3. 97 3. 15 2. 62 1. 88 2. 85 44. 46 Female 100. 00 12. 18 11. 81 11. 98 8. 12 9. 88 9. 27 7. 32 7. 12 5. 46 4. 66 3. 39 2. 71 2. 27 1. 58 2. 26 43. 33 Male 100. 00 12. 68 12. 02 13. 35 9. 12 7. 53 7. 30 6. 00 6. 63 5. 48 5. 21 3. 87 3. 12 2. 72 1. 97 3. 00 34. 16 Female 100. 00 12. 61 12. 16 12. 17 7. 76 9. 41 8. 85 7. 22 6. 97 5. 41 4. 71 3. 48 2. 81 2. 39 1. 66 2. 41 33. 13 2. 2 Marital Status The marital status of population 10 years and over by gender and place of residence is presented in Table-4 and Figure-1. Around 60% males and 66% females aged 10 years and over are married. The percentage of unmarried is 39. 29% for males compared to 25. 61% for females. The percentage of widowed /widower was 1. 05% for males compared to 8. 52% for females. There exist some differences in urban and rural areas with respect to marital status. In the urban areas, 33. 34% males aged 10 years and over are unmarried compared to 39. 92% in the rural areas. As regards females, 27. 70% are unmarried in urban areas compared to 24. 95% in the rural areas. The percentage of widowed was 1. 06% for rural males compared to 1. 01% for urban males. For the females, the percentage of widowed was 8. 81% in the rural areas compared to 7. 59% in the urban areas. 6 The Bangladesh Literacy Survey, 2010 Table 4: Percentage distribution of population 10 years and over by marital status, gender and place of residence, 2010 National Marital status Both gender Male Female Both gender Rural Male Female Both gender Urban Male Female Total Never married Married Widowed 100. 00 32. 54 62. 73 4. 73 100. 00 39. 29 59. 66 1. 05 100. 00 25. 61 65. 87 8. 52 100. 00 32. 29 62. 84 4. 87 100. 00 39. 41 59. 54 1. 06 100. 00 24. 95 66. 24 8. 81 100. 00 33. 34 62. 38 4. 28 100. 00 38. 92 60. 07 1. 01 100. 00 27. 70 64. 70 7. 59 Figure 1: Percentage distribution of population aged 10 years and over by marital status, 2010 Never married 33% Married 62% Widowed 5% 7 The Bangladesh Literacy Survey, 2010 8 The Bangladesh Literacy Survey, 2010 Section III Literacy and Training 3. 0 Literacy and Training This section deals with the literacy level of population aged 5 and 7 years and over and the training received by the population 15 years and over. Literacy by age and place of residence, level of education by gender and place of residence are also discussed in this section. 3. 1 Literacy Situation Literacy level of population aged 5 years and over is given in Table 5 and Figure 2. At the national level, 55. 08% are literate for both gender, and the percentages for males and females are 57. 56% and 52. 54% respectively. Table 5: Literacy rate of population aged 5 and 7 years and over by gender, 2010 National Type of literacy 5 years and over Both gender Total Can write a letter for communication (Literate) Can’t write a letter for communication (Illiterate) 100. 00 55. 08 Male 100. 00 57. 56 Female 100. 00 52. 54 7 years and over Both gender 100. 00 57. 53 Male 100. 00 60. 15 Female 100. 00 54. 84 44. 92 42. 44 47. 46 42. 47 39. 85 45. 16 9 The Bangladesh Literacy Survey, 2010 Figure 2: Literacy rate of population aged 7 years and over by gender, 2010 Female Male Both gender 0 20 54. 84 60. 15 57. 53 40 60 45. 16 39. 85 42. 47 80 100 Literate Illiterate The literacy rate of population aged 7 years and over is slightly higher, 57. 53% are literate at the national level, and the corresponding rates for males and females are 60. 15% and 54. 84% respectively. 3. 2 Literacy level by place of residence There exist variations in the literacy rate by rural-urban residence. The literacy rate for population 5 years and over by both gender was 51. 81% in the rural areas compared to 65. 83% in the urban areas. The corresponding figures for males and females were 54. 39% and 49. 16% in the rural areas compared to 68. 9% and 63. 54% in the urban areas. As regards literacy rate for population 7 years and over, literacy rate for both gender in the rural areas was 54. 19% compared to 68. 40% in the urban areas and male and female literacy rates in the rural areas were 56. 90% and 51. 39% respectively compared to 70. 84% and 65. 95% for urban areas. 10 The Bangladesh Literacy Survey, 2010 Table 6: Literacy rate of population 5 years and over and 7 years and over by gender and place of residence, 2010 5 years and over Status of literacy Rural Total Can write a letter for communication (Literate) Can’t write a letter for communication (Illiterate) Urban Total Can write a letter for communication (Literate) Can’t write a letter for communication (Illiterate) 100. 00 65. 83 34. 17 100. 00 68. 09 31. 91 100. 00 63. 54 36. 46 100. 00 68. 40 31. 60 100. 00 70. 84 29. 16 100. 00 65. 95 34. 05 100. 00 51. 81 48. 19 100. 00 54. 39 45. 61 100. 00 49. 16 50. 84 100. 00 54. 19 45. 81 100. 00 56. 90 43. 10 100. 00 51. 39 48. 61 Both gender Male Female 7 years and over Both gender Male Female 3. 3 Literacy by Age Group Table 7: Literacy (persons who can write a letter) rate of population by gender and age group, 2010 Both gender Age group 05-09 10-14 15-19 20-24 25+ 15+ 15-24 Can write a letter 16. 43 67. 38 82. 17 75. 09 52. 75 59. 82 78. 58 Cant write a letter 83. 57 32. 62 17. 83 24. 91 47. 25 40. 18 21. 42 Total 100 100 100 100 100 100 100 Can write a letter 15. 78 64. 51 80. 57 76. 77 58. 47 63. 89 78. 81 Male Cant write a letter 84. 22 35. 49 19. 43 23. 23 41. 53 36. 11 21. 18 Total 100 100 100 100 100 100 100 Can write a letter 17. 10 70. 57 83. 98 73. 73 46. 84 55. 71 78. 36 Female Cant write a letter 82. 90 29. 43 16. 02 26. 27 53. 16 44. 29 21. 64 Total 100 100 100 100 100 100 100 11 The Bangladesh Literacy Survey, 2010 Literacy rate by age group has been presented in Table-7 and Figure 3. The age groups that have been considered are 5-9, 10-14, 15-19, 20-24, 25+, 15+ and 15-24. The literacy rate increases with the age group up to certain level, and thereafter, it declines. This indicates that the attainment of literacy is a recent phenomenon. Figure 3: Literacy rate of population by age group Can write a letter Cant write a letter 17. 83 100 32. 62 80 70 Percent 60 50 40 30 20 10 0 83. 57 82. 17 47. 25 40. 18 90 24. 91 67. 38 75. 09 5-9 16. 43 10-14 15-19 20-24 25+ 52. 75 15+ 59. 82 15-24 Age group Literacy rate for population aged 05-09 year is 16. 43% for the total population, which increases to 67. 38% for age group 10-14 year, 82. 17% for age group 15-19 year, thereafter, it declines to 78. 58% for 15-24 and 75. 09% for 20-24. The literacy rate for population 25 years and over is 52. 75% and 59. 82% for population aged 15 years and over. It is notable that the literacy rate in the age group 5-9, 10-14 and 15-19 is higher for females compared to males, whereas, for age group 15-24 and 20-24, male literacy rate is higher than that of females. The recent high enrolment of females at the primary and secondary levels has contributed to this higher literacy for females. The literacy rate for 25+ and 15+ population is higher among males than females. The corresponding figures for males are 58. 47% and 63. 84% and 46. 84% and 55. 71% for females respectively. 12 78. 58 21. 42 The Bangladesh Literacy Survey, 2010 3. 4 Training Received By Type of Training. Training received by population 15 years and over by type of training has been presented in Table- 8. Only 5. 0% of the population aged 15 years and over received some sort of training in their life. Such percentage was 7. 2% for males and 2. 8% for females. Table 8: Percentage distribution of population aged 15 years and over who received any training by gender and place of residence, 2010 Type of training received Total No Training Received Technical/Vocational* Catering Service Garments/Tailoring Foreign Language In-service training Nursing Youth development training Other training Bangladesh Both gender Male Female Both gender. Rural Male Female Both gender Urban Male Female 100. 00 95. 26 1. 32 0. 17 1. 33 0. 07 1. 00 0. 08 0. 19 0. 58 100. 00 100. 00 94. 96 1. 38 0. 14 0. 70 0. 07 1. 26 0. 05 0. 34 1. 10 92. 79 1. 92 0. 19 0. 74 0. 10 2. 05 0. 03 0. 53 1. 64 100. 00 100. 00 100. 00 97. 16 0. 84 0. 09 0. 66 0. 04 0. 46 0. 06 0. 14 0. 56 96. 04 1. 02 0. 12 0. 51 0. 05 0. 86 0. 05 0. 33 1. 02 94. 33 1. 35 0. 17 0. 58 0. 08 1. 44 0. 04 0. 53 1. 47 100. 00 100. 00 100. 00 97. 77 0. 69 0. 07 0. 45 0. 02 0. 28 0. 05 0. 13 0. 55 91. 60 2. 52 0. 21 1. 29 0. 13 2. 49 0. 04 0. 35 1. 38 87. 95 3. 71 0. 26 1. 25 0. 18 3. 97 0. 00 0. 51 2. 17 Notes: Technical/Vocational=Computer training, Motor driving/Motor mechanic, Welding, Electrical, etc, There exist urban-rural variations among those who received training. In the rural areas, around 4. 0% received training for both gender compared to 8. 4% in urban areas. The percentage of male and female training recipients was 5. 7% and 2. 2% in rural areas compared to 12. 1% for males and 4. 7% for females in the urban areas. 13 The Bangladesh Literacy Survey, 2010 As regards type of training received, the highest was technical/vocational (1. 38%), followed by in-service training (1.26%), garments/tailoring (0. 70%) and youth development training (0. 34%). This pattern is true among both males and females as well as in both urban and rural areas. 14 The Bangladesh Literacy Survey, 2010 Section IV Reading Habit and Practice 4. 0 Reading Habit and Practice This section deals with the reading habits and practices by the population aged 5 years and over. The items that have been covered are different reading materials used, writing practice in the work of everyday usage, and viewing the electronic media (Radio and Television) for development of education skill. 4. 1 Reading Habits by Type of Reading Materials The reading materials that have been included in this survey are road signs, names of stores, posters, pamphlets, newspapers, magazines, story and novels, manuals, reference books, bill/invoices and charts and maps. Reading habits by type of reading materials have been presented in Table-9. It is observed from the table that 25. 70% of the population aged 5 year and above read road-signs or names of stores several times in the last three months. Road-signs or names of stores were read several times in a month by 6. 95%. Such an activity was performed by 3. 68% several times in a week and 5. 30% daily. Reading of posters or pamphlets was performed by 20. 62% in last three months 7. 75% several times in a month, 3. 40% several times in a week and 4. 53% daily. Use of newspapers and magazines was not high, with only 9. 39% reporting read such materials several times in the last three months, 3. 54% several times in a month, 2. 27% several times in a week and 2. 81% used daily. Story and Novels as reading materials were used by only 7. 19% several times in the last three month, 2. 55%, several times in a month 1. 0% several times in a week and 2. 53% daily. Manuals and reference books were used by an insignificant proportion of the respondents. Only 2. 48% respondents used such materials several times in the last three months,0. 61% used 15 The Bangladesh Literacy Survey, 2010 several times in the last months,0. 12% used several times in the last week, and 0. 14% used it daily. Bills and invoices were also read by fewer numbers of respondents. Charts and Maps were used by only 1. 90% of the respondents several times in the last three months, 0. 35% several times in a month, 0. 14% several times in a week, and 0. 09% daily. It may be noted that more than 40% respondents can not read, and therefore, they could not use such reading materials at all. However, a high percentage of the respondents never used those materials, though they could read those materials. There exist urban-rural variations in the use of these reading materials. Use of all reading materials was higher in the urban than rural areas, particularly, reading the road-signs and names of stores, posters and pamphlets and newspapers and magazines. Table 9: Percentage distribution of reading times in last three months of population aged 5 years and over by place of residence, 2010 Frequency of reading habits Road Posters Newspapers Story signs or Names of Pamphlets Magazines Novels stores Manuals Reference books Bills Invoices Charts Maps etc. National Cant read Never read Several times in last 3 months 100. 00 39. 14 14. 86 25. 00 7. 27 3. 87 6. 94 2. 91 0. 00 100 41. 94 14. 82 24. 24 6. 95 3. 68 100. 00 38. 66 20. 03 21. 19 7. 36 3. 51 5. 57 3. 68 0. 00 100 41. 47 19. 25 20. 62 7. 13 3. 40 100. 00 100. 00 38. 85 33. 14 9. 97 3. 91 2. 62 5. 00 6. 52 0. 00 100 41. 65 33. 67 9. 39 3. 54 2. 27 38. 57 40. 60 7. 59 2. 74 1. 03 2. 54 6. 93 0. 00 100 41. 41 39. 02 7. 19 2. 53 1. 00 100. 00 38. 54 51. 44 2. 39 0. 71 0. 26 0. 40 6. 25 0. 00 100 41. 13 50. 37 2. 48 0. 61 0. 12 100. 00 38. 34 51. 96 2. 92 0. 79 0. 15 0. 21 5. 63 0. 00 100 41. 13 50. 37 2. 48 0. 61 0. 12 100. 00 38. 35 53. 21 1. 96 0. 37 0. 14 0. 11 5. 86 0. 00 100 41. 13 51. 25 1. 90 0. 35 0. 14 Several times in a month Several times in a week Daily No scope Not reported Rural Cant read Never read Several times in last 3 months Several times in a month Several times in a week 16. The Bangladesh Literacy Survey, 2010 Table 9: Percentage distribution of reading times in last three months of population aged 5 years and over by place of residence, 2010 Frequency of reading habits Road Posters Newspapers Story signs or Names of Pamphlets Magazines Novels stores Manuals Reference books Bills Invoices Charts Maps etc. Daily No scope Not reported Urban Cant read Never read Several times in last 3 months 5. 30 3. 07 0. 00 100 29. 97 14. 98 27. 50 8. 35 4. 51 12. 32 2. 38 0. 00 4. 53 3. 59 0. 00 100 29. 43 22. 60 23. 04 8. 13 3. 85 8. 99 3. 97 0. 00 2. 81 6. 66 0. 00 100 29. 63 31. 38 11. 85 5. 11 3. 77 12. 19 6. 07 0. 00 2. 53 6. 32 0. 00 100 29. 26 45. 77 8. 90 3. 43 1. 13 2. 57 8. 94 0. 00 0. 14 5. 16 0. 00 100 29. 22 57. 88 2. 89 0. 86 0. 23 0. 48 8. 44 0. 00 0. 14 5. 16 0. 00 100 29. 18 57. 18 4. 38 1. 38 0. 27 0. 42 7. 19 0. 00 0. 09 5. 16 0. 00 100 29. 24 59. 66 2. 16 0. 45 0. 15 0. 18 8. 17 0. 00 Several times in a month Several times in a week Daily No scope Not reported 4. 2 Literacy Practice by Performing Different Activities Literacy practice by performing different activities in the last three months by the population aged 5 years and over has been presented in table-10. Only 7% wrote personal letters several times in the last three months, 2. 40% wrote personal letters several times in a month, 0. 34% wrote personal letters several times in a week, and 0. 10% wrote daily. As regards writing official letters, 2. 60% wrote several times in the last three months 0. 94% wrote several times in a month, 0. 20% wrote several times in a week, and 0. 14% wrote daily. Filling out forms were done by 4. 89% respondents in the last three months, 1. 46% several times in a month, 0. 21% several times in a week, and 0. 13% daily. Writing a report several times in the last three months was done by only 1. 25%, 0. 42% in a month, 0. 13% in a week, and 0. 09% daily. 17 The Bangladesh Literacy Survey, 2010 Preparing bills and invoices in the last three months for several times was reported by 1. 19% of the respondents, 0. 49% several times in a month, 0. 12% several times in a week, and 0. 12% daily. As regards preparation of Charts and Maps, 1. 26% prepared these several times in last three months, 0. 27% several times in a month, 0. 17% several times in a week, and 0. 10% daily. Table 10: Percentage distribution of population aged 5 years and over by writing habit and performing activities, 2010 Frequency of reading habits National total Cant write Never write Several times in last 3 months Wrote personal letter 100. 00 46. 14 38. 53 7. 00 2. 40 0. 34 0. 10 5. 37 0. 11 Wrote official letter Filled in forms Wrote a report 100. 00 46. 22 46. 54 1. 25 0. 42 0. 13 0. 09 5. 18 0. 17 Prepared bills/ invoices 100. 00 46. 23 46. 72 1. 19 0. 49 0. 12 0. 12 4. 96 0. 17 Prepared charts , maps, etc. 100. 00 46. 37 46. 59 1. 26 0. 27 0. 17 0. 10 5. 03 0. 21 100. 00 100. 00 46. 20 44. 23 2. 60 0. 94 0. 20 0. 14 5. 56 0. 14 46. 10 42. 52 4. 89 1. 46 0. 21 0. 13 4. 55 0. 14 Several times in a month Several times in a week Daily No scope Not Reported There exist urban-rural variations in the use of writing skills, with more urban people using writing skills compared to rural people. 18 The Bangladesh Literacy Survey, 2010 4. 3 Use of Electronic Media by the Population for Education Purpose Use of electronic media such as radio and television for educational purposes has been presented in Table-11. Among the males, 21. 94% had listened to educational programmes of the radio several times in last three months, 6. 76% several times a month, 3. 06% several times a week, and 2. 82% daily. Educational programmes of television was viewed by more people than radio, where 22. 95% viewed it several times in last three months, 14. 24% several times a month, 10. 91% several times a week, and 13. 87% viewed it daily. Thus, although still low, watching television is more frequent than listening to radio programmes on education. The use of radio and television by females is slightly lower than that of males where 20. 46% listened to radio and 22. 95% viewed television several times in last three months. It is interesting to note that listening to educational programmes of radio or viewing of educational programmes on television was higher in rural than urban areas, with few exceptions. In the case of radio, 22. 44% rural males listened to it several times in last three months compared to 20. 28% for urban areas. For viewing the television several times in last three months, the percentage for rural males was 23. 18% as against 22. 20% for urban areas. In the case of females, 20. 65% listened to radio and 21. 68% viewed television several times during the last three months for the rural areas compared to 19. 83% for radio and 22. 64% for television in the urban areas. Table 11: Percentage distribution of population aged 5 years and over by gender, place of residence, habit of watching educational programmes in the electronic media in the last three months, 2010 Frequency of using different electronic media Male Never listen/observe Several times in last 3 months Several times in a month Several times in a week Daily National Radio 100. 00 50. 79 21. 94 6. 76 3. 06 2. 82 Television Radio Rural Television Urban Radio Television 100. 00 19. 40 22. 20 16. 77 9. 83 21. 51 100. 00 100. 00 27. 69 22. 95 14. 24 10. 91 13. 87 51. 74 22. 44 6. 72 3. 01 2. 51 100. 00 100. 00 30. 19 23. 18 13. 48 11. 24 11. 56 47. 64 20. 28 6. 86 3. 20 3. 87 19 The Bangladesh Literacy Survey, 2010 Table 11: Percentage distribution of population aged 5 years and over by gender, place of residence, habit of watching educational programmes in the electronic media in the last three months, 2010 Frequency of using different electronic media No scope Not Reported Female Never listen/observe Several times in last 3 months Several times in a month Several times in a week Daily No scope Not Reported National Radio 13. 60 1. 04 100. 00 53. 37 20. 46 5. 73 2. 67 2. 45 14. 17 1. 15 Television 9. 43 0. 91 32. 05 21. 90 12. 08 9. 09 13. 01 10. 70 1. 16 Radio 12. 59 1. 00 54. 75 20. 65 5. 62 2. 58 2. 03 13. 23 1. 15 Rural Television 9. 48 0. 88 35. 43 21. 68 11. 18 9. 23 10. 16 11. 13 1. 20 Urban Radio 16. 96 1. 19 48. 89 19. 83 6. 11 2. 98 3. 82 17. 22 1. 15 Television 9. 29 1. 00 100. 00 21. 06 22. 64 15. 03 8. 65 22. 27 9. 31 1. 04 100. 00 100. 00 100. 00 100. 00 20 The Bangladesh Literacy Survey, 2010 Section V Visit to Public Places for Attaining Literacy Skills. 5. 0 Literacy Skills Development Visit of the respondents to public places such as libraries, bookstalls, news-stands and village education community centres for reading purposes has been presented in Table-12. Only 3. 04% visited library several times in the last three months. Visits to other places such as book-stalls, news-stands and village education community centres were 10. 58%, 1. 72% and 0. 78% respectively. Visits to such places several times in a month were 0. 99% for library, 2. 73% for book-stalls, 0. 57% for news-stands and 0. 18% for village education community centres. Visit to these places several times in a week was 0. 41% for library, 0. 43% for book-stalls, 0. 26% for news-stands and 0. 09% for village education community centres. Daily visits to these centres were 0. 45% for library, 0. 27% for book-stalls, 0. 32 for news-stands and 0. 36% for village education community centres. There exist variations in the use of these places by gender and place of residence, with fewer number of people from rural area visiting these places compared to those in urban areas. Also, the number of females visiting such places were lower than their male counterparts. Table 12: Percentage distribution of population aged 5 years and over by gender, place of residence and habit of visiting different places of educational interest in last three months, 2010 Frequency of visit Male National Didnt get a chance Never Several times in last 3 months 100. 00 19. 55 67. 01 3. 04 100. 00 17. 29 61. 85 10. 58 100. 00 17. 42 71. 35 1. 72 100. 00 17. 64 71. 03 0. 78 Library Book stall News stand Comm. centre 21 The Bangladesh Literacy Survey, 2010. Table 12: Percentage distribution of population aged 5 years and over by gender, place of residence and habit of visiting different places of educational interest in last three months, 2010 Frequency of visit Several times in a month Several times in a week Daily No scope Not Reported Rural Didnt get a chance Never Several times in last 3 months Several times in a month Several times in a week Daily No scope Not Reported Urban Didnt get a chance Never Several times in last 3 months Several times in a month Several times in a week Daily No scope Not Reported Female National Didnt get a chance Never Several times in last 3 months 100. 00 17. 64 71. 03 0. 78 100. 00 19. 71 67. 85 2. 10 100. 00 18. 03 64. 90 7. 19 100. 00 17. 89 71. 71 0. 92 Library 0. 99 0. 41 0. 45 8. 26 0. 29 100. 00 18. 53 68. 74 2. 74 0. 94 0. 37 0. 45 7. 96 0. 28 100. 00 22. 94 61. 28 4. 02 1. 18 0. 54 0. 47 9. 25 0. 31 Book stall 2. 73 0. 43 0. 27 6. 52 0. 33 100. 00 16. 33 63. 56 10. 34 2. 65 0. 37 0. 28 6. 14 0. 33 100. 00 20. 49 56. 16 11. 37 2. 99 0. 63 0. 25 7. 78 0. 33 News stand 0. 57 0. 26 0. 32 8. 00 0. 35 100. 00 16. 29 73. 30 1. 47 0. 49 0. 21 0. 30 7. 58 0. 36 100. 00 21. 19 64. 89 2. 54 0. 87 0. 41 0. 38 9. 41 0. 32 Comm. centre 0. 18 0. 09 0. 36 9. 55 0. 37 100. 00 17. 15 71. 89 0. 90 0. 19 0. 11 0. 40 8. 99 0. 38 100. 00 19. 26 68. 20 0. 38 0. 13 0. 06 0. 21 11. 41 0. 35 22 The Bangladesh Literacy Survey, 2010 Table 12: Percentage distribution of population aged 5 years and over by gender, place of residence and habit of visiting different places of educational interest in last three months, 2010 Frequency of visit Several times in a month Several times in a week Daily No scope Not Reported Rural Didnt get a chance Never Several times in last.